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Looking for Vintage Napier Jewelry? Learn about history, jewelry marks, materials used, collectible pieces, and where to buy in this guide.

James Napier refused to use the term “costume jewelry”; he preferred “fashion jewelry.” He also insisted that rhinestones be called “foil-backed faceted crystal stones.” He did not want his jewelry to be associated with anything cheap or of low quality. He wanted customers to notice the attention to detail and the highest-quality materials.

Brief History of Napier Jewelry

What is now the Napier Jewelry Company began life as Whitney and Rice in 1875. After multiple changes of name, James Napier became president of the company in 1920 and a couple years later the company became Napier. James said “Napier” was French for “without equal” and that was what James wanted the company to be. James was particular about the caliber of his products that were sold in high-end department stores, such as Bergdorf Goodman, yet remained affordable for purchase by the average woman, while adorning movie stars and international celebrities.

Under James, the Napier Company was on the cutting edge of fashion and design. He sent his designers to Europe to learn the Old World techniques from the masters and to be inspired by European fashions.

Costume jewelry in the 1920s was often very ornate. Napier stood out with simpler, sleeker modern geometric designs that spanned many genre, such as Egyptian motifs, Victorian Revival, and Art Deco. At that time, they also produced the flapper mainstay, the sautoir, a long, long necklace often worn down the back with a backless dress.

During the 1940s and early 1950s, sterling and retro jewelry was all the rage. Because of the need for base metals during World War II, costume jewelry manufacturers produced sterling silver often plated with a gold vermeil finish. Also in the 1950s, Napier became known for designs that resembled Mexican and Scandinavian designs.

Until the 1980s (when Napier was sold), all enameling was performed in-house by skilled craftsmen. After that, enameling was finished by suppliers or outsourced vendors from Asia. However, the final assembly, such as the addition of a clasp, tagging, and packaging was still performed by Napier employees.

James worked for the company from 1914 to his death in 1960. In 1980, the company was sold to Victoria & Co., which closed Napier in October 1999. However, Napier jewelry is still manufactured and distributed by the Jones Apparel Group.

Napier Jewelry Designers

For large companies like Napier, jewelry is often a teamwork effort. Rarely do designers take personal credit, except in special circumstances, as with the following two designers.

Frederick W. Rettenmeyer was the head designer at Napier from 1907 to 1964. He made regular trips to Europe to be inspired by European fashions and designs. During the 1950s and 1960s, he and his team, including Eugene Bertolli, produced more than 100 themed charm bracelets, such as the “Lanterns” series, inspired by Chinese lanterns, and “Tropicana” with iridescent opaque beads in bright fruit colors.

Eugene Bertolli joined Napier after he was invited by a Napier “scout.” First on Frederick Rettenmeyer’s team and as his protege, later as Director of the Design Department, Senior Vice President and ultimately Director of The Board, Eugene was with Napier for 38 years. Twice, his designs won for him the "Designer of the Year" award in international jewelry design competitions.

One especially coveted line is his “Endangered Species” from the 1970s. An elephant, fox, otter, lynx bobcat, and mountain lion are among the animals depicted (individually) in sterling silver on a modernist-style tangled forest. 

Jewelry Marks

  • Napier inside a cartouche first used 1920.
  • From the 1920s: “NAPIER” in block letters and “By NAPIER” on boxes. The block lettering was used throughout Napier’s history both with and without the copyright mark.
  • 1923 - *A* inside triangle or *N* inside oval elongated side-to-side.
  • NACO 1923 This is reference to a special coating used by Napier.
  • Trianon — first used 1924
  • 1920 - 1930: NAPIER trademark tag
  • "by Napier" in shield-shape 1942
  • Napier Quality — inside circle — first used 1946
  • Napier Sterling - in the 1950s the font is the same size. Sterling pieces made in the 1940s were marked with two different fonts sizes for the words “NAPIER” and “STERLING.”
  • From the 1950s: “NAPIER” with a copyright symbol.
  • From 1965: “Napier” in script (Mistral font), by itself or in conjunction with the block letters. Napier in script was used in the early 1990s WITHOUT the copyright symbol.
  • 1996: "NAPiER"
  • From the 1980 to 1999: When the company was sold to Victoria & Co., the hallmark changed to only the script “Napier” and remained that until Victoria sold the company.
  • 2000's + : Napier in Mistral font. Raise trademark in oval cartouche.
  • Department stores today sell unmarked jewelry on cards with the Napier name. These pieces are not made by the original creators and the quality is not the same as pieces produced in 1999 or before.
napier copyright mark
Napier jewelry mark
napier script mark
napier mark

See more examples of Napier jewelry marks here and here

Materials Used

  • Gold
  • Gold plate
  • Sterling silver
  • Silver plate
  • Pewter
  • Die-stamped metal
  • Japanese nacre faux pearls
  • Other faux pearls
  • Swarovski crystals
  • Other crystals
  • Rhinestones
  • Enamels
  • Milk glass beads
  • Moonglow beads (iridescent opaque beads)
  • Art glass charms
  • Lucite
  • Prystal (translucent Bakelite)
  • Catalin (brand name of a type of polymer)
  • Galalith (type of synthetic plastic, from the Greek for milk (gala) and stone (lithos)

Favorite Collectibles: Vintage Napier Jewelry

Art Deco Collar Necklace – Square Gold Links with Topaz, Amber and Crystal

NAPIER GALLERIA Book Piece Collar Necklace from Land of Vast Desires on Etsy

NAPIER GALLERIA Book Piece Collar Necklace from Land of Vast Desires on Etsy

1980s. From the Napier Galleria Collection, this collar necklace, reminiscent of Cleopatra, features textured gold-tone metal in square medallion links set with topaz- and amber-colored rhinestones and accented with tiny crystals. Necklace length  is 17 ½ inches.

Bracelet with Amber, Brown and Orange Rhinestone Crystals

Vintage 1940's Signed Napier Statement Bracelet from Miranda Bridal on Etsy

Vintage 1940's Signed Napier Statement Bracelet from Miranda Bridal on Etsy

1940s. Gold-tone bracelet with amber, brown and bright orange rhinestone crystals in varying shapes: oval, round, baguette, emerald, and tear drop. Rhinestones are all high quality and high shine. Width of brace is 1 ½ inches.

Necklace Heavy Gold Tone Curb Chain

Vintage Napier Heavy Gold Tone Curb Chain Necklace from eBay

Vintage Napier Heavy Gold Tone Curb Chain Necklace from eBay

This necklace features three chains suspended between gold-tone loops on each side with the largest loop having an overlapping motif. The elegant texturing has thin rows of tiny gold-tone beads on each large loop and on the links of the thick curb chain. The necklace measures 22 inches, including the center drop which is 9 inches long.   

Necklace Large Medallion Pendant with Lion and Phoenix

Vintage Napier Large Lion Phoenix Medallion Pendant Necklace from eBay

Vintage Napier Large Lion Phoenix Medallion Pendant Necklace from eBay

Huge silver-tone statement pendant with a lion in the center and a phoenix on each side. The double-strand chain is 7 ½ inches long on each side. The diameter of the pendant is 2 ½ inches.

Big Cat on a Globe Brooch

Napier Big Cat on Globe Brooch from Collectors Weekly

Napier Big Cat on Globe Brooch from Collectors Weekly

1980s. This brooch is Napier’s answer to Cartier’s diamond and sapphire panther sitting on a 152-carat star sapphire and fashioned in platinum, famously owned by the Duchess of Windsor. Napier’s silver-tone brooch  features a leopard-type cat with white rhinestones and a blue enamel spotted body sitting on a globe of blue enamel.

How to Identify Vintage Napier Jewelry

Most in-demand pieces are sterling silver and braces and necklaces with glass art charms. Pieces from the 1920s in their Egyptian line are rare and highly collectible.

To accurately date Napier jewelry, you must look at the individual components as well as the overall design. You will be ahead of the game when you become expert at that. Pieces made during the 1920s have a period aesthetic about them when compared to later pieces. Also, they were made with such high quality materials and workmanship that they may look newer than that.

On the other hand, some Napier pieces that are much newer are sometimes represented as from the 1920s by unknowing or disreputable sellers. Studying some of the specifics of 1920s Napier jewelry will help in distinguishing older pieces from more contemporary styles.

Napier had a huge vault of designs and molds starting in the 1900s. Decades later, their jewelers used those designs and molds. This makes the ability to date a Napier piece even more confusing, even for people who have been collecting for years.


To help with the problem of dating Napier jewelry, “The Napier Co. Defining 20th Century American Costume Jewelry” is a great reference book, as well as being stunning. It details the history of the Napier Company and displays its jewelry in more than 4,000 pictures. It really is an “everything you want to know,” how the company developed its jewelry style over the decades and provides details on findings, materials, and designs, so that collectors can properly date Napier pieces.

Find vintage Napier jewelry on Etsy by clicking here. Find Eugene Bertolli-designed pieces here.

Find vintage Napier jewelry on eBay by clicking here. Find Eugene Bertolli-designed pieces here.

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  1. I would like to buy a necklace that will be worn at my birthday party. Anyhow, you are also right that it will be a great idea to compare the prices first. Thank you for clarifying here as well the importance of considering the size, shape, and texture when choosing.

  2. I have a "gold" (probably not pure gold) bracelet which is a band
    1-1/4" wide and has a 1-1/8" opening (to get it on the wrist).

    It has the Napier logo with the copyright symbol and appears to be from the 1950's according to the style of the Napier typeface shown in your dating reference list.

    Can you tell me about how much it is worth and how I can sell it?

    If you go to my website, it might not work properly. It is mainly for the book I wrote.

    Thank you very much.

    1. Hi Freda, I had a look on Etsy and it looks like vintage Napier bracelets sell for anywhere from $30 to $100 depending on age, condition, and materials used.

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