If you are looking for vintage Juicy Couture jewelry, then you have come to the right place. Here you will learn about the history, materials, jewelry marks, our favorite collectible pieces and where to buy them.
It was the iconic brand of a new decade.
Juicy Couture made its name in the early 2000s with those unmistakable, bejeweled, velour tracksuits and oversized bags. It was everywhere – and seemingly worn by every celebrity. Its clothing was - and still is – about on-trend, fashionable, high quality casual wear that looks equally stylish if you are coming from the gym or shopping for groceries. Juicy Couture celebrated the glamour and fun of living in LA, where it was founded. The brand is well-known for printing "Juicy" on the backsides of its tracksuit bottoms and is famous for striking that balance between just-within-reach pricing and luxury couture.
Worn by Madonna, Paris Hilton, Jennifer Lopez, Cameron Diaz and Britney Spears, Juice Couture had the look every girl wanted to imitate. The brand went on to expand into a very successful fragrance line with Elizabeth Arden.
Its jewelry line included necklaces, earrings, bracelets, charms, and watches. The Juicy Couture charm bracelet was a particular success for the brand, and JC charms are collected and treasured to this day.
History of Juicy Couture
1994 – Pamela Skaist-Levy and Gela Taylor (wife of John Taylor of Duran-Duran) found Juicy Couture with just $200. They begin by producing a line of maternity wear that is fashionable and comfortable, then expand into t-shirts, jeans and accessories.
1999 – The company develops a line of sportswear using velour. Their tracksuits are soft, flattering, low-riding and form-fitting with rhinestone designs spelling out the word “Juicy.”
2001 - Madonna is seen wearing her Juicy Couture tracksuit around London (with the name MADGE spelled out in crystals), setting off a sensation. Soon Juicy Couture tracksuits are worn by other female celebrities, including Lindsey Lohan, Britney Spears, Jennifer Lopez, and, most famously, by Paris Hilton.
2003 - Paris Hilton wears various Juicy Couture tracksuits on her reality show "The Simple Life." She eventually owns it in over 100 in different colors. Bergdorf Goodman and Saks Fifth Avenue start selling the tracksuits at $150 each.
2003 - The brand is sold to Liz Claiborne (now known as Kate Spade & Company) for $226 million
2008 – The brand is at its peak, earning over $605 million in annual sales from lines that now includes fragrances, handbags, footwear, jewelry, intimates, accessories, swimwear, eyewear, and kids wear.
2009 - Sales start falling, as the brand’s former flashy and fun personality no longer appeals to consumers.
2010 – Founders Skaist-Levy and Nash-Taylor leave the company, unable to stem the losses as the brand seems to lose touch with the growing contemporary fashion market.
2013 - Juicy Couture is sold to Authentic Brands Group for $195 million. The company includes licensing rights for the estates of Elvis Presley and Marilyn Monroe. ABG makes a deal with Kohl's to sell Juicy-branded products, which damages its image.
2016 – A collaboration with cult brand Vetements is announced, and Kylie Jenner is seen wearing a tracksuit from the collection.
2017 - Juicy Couture names Hollywood stylist Jamie Mizrahi as its new Creative Director. The brand debuts its new collection with a New York Fashion Week party with Paris Hilton. The collection is available on Juicy Couture's website, as well as Nordstrom and Bloomingdale's, with prices ranging from $30 to $400, marking a return to upscale since the brand was sold at Kohl's.
2018 - Juicy Couture releases its first-ever runway collection called Juicy Couture Black Label. It also launches two new cosmetic collections.
2020 – The company is starting a comeback. Amy Gibson is hired to head up design and re-stablish a relationship with the customer by making the brand more ‘empowered, stylish and sophisticated.’
Vintage Jewelry Materials
- Rose Gold
- Gold-Plated Metal
- Sliver-Plated Metal
- Pave Crystals
- Cubic Zirconia
- Swarovski Crystals
- Many items are marked with "Juicy Couture" in a Gothic-style script. A stylized crown design often accompanies the name.
- Crown closed at the top
- Two Highland terriers holding a shield bearing 3 hearts and Love P&G (for Pamela and Gela) Crown on top with Juicy Couture flowing banner.
- Trademark - Juicy Couture written on banner within large oval design with a crown over the wording; letter J within a smaller oval to the left of the crown, letter C to the right of the crown. Ornamental border with dotted, curved and circular lines
- JC Juicy Couture
Does Juicy Couture Jewelry Tarnish?
Like all costume jewelry, Juicy Couture jewelry can become damaged if worn continuously every day. Some Juicy Couture jewelry is made of silver or gold, but much of it is silver or gold-plated, which means the top layer of precious metal can become worn down over time. The charms and other pieces may also be more susceptible to tarnish or damage because they may have small crystals or other stones that can fall out. Avoid applying perfume near your jewelry or using strong household cleaners without wearing gloves as these can accelerate the tarnish damage.
How to Spot Fake Juicy Couture Jewelry
Because of its popularity, Juicy Couture jewelry has unfortunately been subject to counterfeiting, much of it from overseas. The best way to avoid buying fakes is to buy from a U.S. based source. If the listing says it “fits’ Juicy Couture or if the words Juicy Couture are separated, it is a fake. Only buy from a real photo, not a stock photo, as you need to see a picture of the real thing. Check the style number and see if it matches the photo. Does it come in a box? If so, does the box have tags attached? Also check to see if the item has the Juicy Couture name in Gothic script, a crown closed at the top, two Highland terriers with a shield & inscription, the letters JC or the Juicy Couture trademark banner with oval design and crown with J to one side and C to the other. These will indicate your piece is real.
How Much Is A Juicy Couture Bracelet Worth?
The value of a Juicy Couture bracelet will depend upon its rarity and therefore how collectible it is. They are fashion bracelets, and most are made of plated metals such as gold-plate or silver-plate, so their intrinsic value can be anywhere from $20 and up to $130 for a collectible bracelet complete with charms. However, some Juicy Couture bracelets are made of real 14k gold and are therefore worth upwards of $150 or more depending on how rare or available they are.
Is Juicy Couture Real Gold?
Most Juicy Couture gold colored jewelry is gold tone or gold-plated, which means it has a layer of real 14k gold placed over the top of other metals such as brass or copper. This makes the jewelry stronger, so that you can wear it every day without fear of damage or scratching. Real gold is soft, and a 24k or even 18k karat gold bracelet or ring tends to be susceptible to damage. It is a common practice in the industry to use stronger base metals to help strengthen jewelry. Juicy Couture jewelry is available in yellow gold tone, gold, silver and rose gold.
Juicy Couture vintage jewelry is not only attractive, but it is also highly collectible. We are big fans of their charm bracelets, and we like the variety and color of Juicy Couture charms which add a fun, eclectic look to your jewelry.
Juicy Couture vintage jewelry is widely available online, but we recommend checking out Etsy. Their selection is broad and well-priced, with an extensive collection of pretty charms, watches and other pieces you’ll want to collect.
Here we have a “got-to-have-it” JC charm bracelet
This is an unusual and rare pill capsule charm:
A silver tone JC necklace with lock pendant charm:
Unmistakably Juicy Couture!
Emblematic of the glamorous, exciting Juicy Couture era, this is a vintage brut champagne bottle charm:
This pink poodle charm also screams Juicy Couture:
A very cute, unusual lunch box charm to add to your bracelet. Open it up to see the little apple inside!
You have to add this one too. It’s a frappe iced coffee drink charm:
Strawberries and cream anyone?
Your collection would not be complete without one of Juicy Couture’s Black label pieces. This one is a pave crystal and gold watch...
...and this coral bee pendant necklace:
Juicy Couture Charms List
The most highly collectible Juicy Couture pieces are their charms and charm bracelets. The company made a total of over 1,000 charms from 2004 onwards.
Here is a partial list of some of the most iconic ones:
- Angel Fish
- Baseball Bat
- Bird in Cage
- Bouquet of Flowers
- Boxing Gloves
- Bride & Groom
- Broken Heart
- Candy Roll
- Car Keys
- Champagne Bottle
- Circus Lion
- Climbing Cat
- Cocktail Shaker
- Dogs (various)
- Eiffel Tower
- Empire State Building
- Engagement Ring
- Flying Pig
- French Fries
- Hot Air Balloon
- Ice Cream
- Knight In Shining Armor
- License Plate
- London Phonebooth
- Masquerade Mask
- Perfume Atomizer
- Pill Capsule
- Russian Nesting Doll
- Wedding Cake
- Christmas Themed Charms
- Zodiac Signs
Does Juicy Couture Still Make Charms?
Juicy Couture’s fashion label is enjoying somewhat of a comeback of late. The company still makes jewelry, but not separate charms, per se. They offer a wide selection of bracelets, drop earrings, monogrammed earrings, V-drop pendant necklaces. Some pieces have charms attached to them, such as their Charm Cuff and Crown in Lock pendants, but charms are no longer sold as collectible pieces on their own. Luckily, this makes the separate charms highly collectible items, and they have an avid following on the internet. Check out Etsy for some of the cutest Juicy Couture charms available – and start collecting!
If you grew up through the 2000s, you could not avoid the excitement and the glamour of Juicy Couture. From high celebrity to high society, Juicy Couture became the status symbol of new money. While sales fell off substantially at around 2010, the brand is on its way back, and nostalgia for the Juicy Couture look has caught on with other designers.
Juicy Couture’s 2020’s casual wear collection showed asymmetrical pieces, tailoring and street-smart looks, and was well received by the fashion industry.
If you want to cash in on the revival trend, start your jewelry collection now - and buy yourself a piece of the Juicy Couture dream. Check out Etsy for more selection.
You’ll enjoy the ride.