Vintage Juicy Couture Jewelry Guide

If you are looking for vintage Juicy Couture jewelry, then you have come to the right place. Here you will learn about the history, materials, jewelry marks, our favorite collectible pieces and where to buy them. 

It was the iconic brand of a new decade. 

Juicy Couture made its name in the early 2000s with those unmistakable, bejeweled, velour tracksuits and oversized bags. It was everywhere – and seemingly worn by every celebrity. Its clothing was - and still is – about on-trend, fashionable, high quality casual wear that looks equally stylish if you are coming from the gym or shopping for groceries. Juicy Couture celebrated the glamour and fun of living in LA, where it was founded. The brand is well-known for printing "Juicy" on the backsides of its tracksuit bottoms and is famous for striking that balance between just-within-reach pricing and luxury couture.

Worn by Madonna, Paris Hilton, Jennifer Lopez, Cameron Diaz and Britney Spears, Juice Couture had the look every girl wanted to imitate. The brand went on to expand into a very successful fragrance line with Elizabeth Arden. 

Its jewelry line included necklaces, earrings, bracelets, charms, and watches. The Juicy Couture charm bracelet was a particular success for the brand, and JC charms are collected and treasured to this day. 

History of Juicy Couture

1994 – Pamela Skaist-Levy and Gela Taylor (wife of John Taylor of Duran-Duran) found Juicy Couture with just $200. They begin by producing a line of maternity wear that is fashionable and comfortable, then expand into t-shirts, jeans and accessories.

1999 – The company develops a line of sportswear using velour. Their tracksuits are soft, flattering, low-riding and form-fitting with rhinestone designs spelling out the word “Juicy.”

2001 - Madonna is seen wearing her Juicy Couture tracksuit around London (with the name MADGE spelled out in crystals), setting off a sensation. Soon Juicy Couture tracksuits are worn by other female celebrities, including Lindsey Lohan, Britney Spears, Jennifer Lopez, and, most famously, by Paris Hilton.

2003 - Paris Hilton wears various Juicy Couture tracksuits on her reality show "The Simple Life." She eventually owns it in over 100 in different colors. Bergdorf Goodman and Saks Fifth Avenue start selling the tracksuits at $150 each. 

2003 - The brand is sold to Liz Claiborne (now known as Kate Spade & Company) for $226 million

2008 – The brand is at its peak, earning over $605 million in annual sales from lines that now includes fragrances, handbags, footwear, jewelry, intimates, accessories, swimwear, eyewear, and kids wear.

2009 - Sales start falling, as the brand’s former flashy and fun personality no longer appeals to consumers. 

2010 – Founders Skaist-Levy and Nash-Taylor leave the company, unable to stem the losses as the brand seems to lose touch with the growing contemporary fashion market.

2013 - Juicy Couture is sold to Authentic Brands Group for $195 million. The company includes licensing rights for the estates of Elvis Presley and Marilyn Monroe. ABG makes a deal with Kohl's to sell Juicy-branded products, which damages its image.

2016 – A collaboration with cult brand Vetements is announced, and Kylie Jenner is seen wearing a tracksuit from the collection. 

2017 - Juicy Couture names Hollywood stylist Jamie Mizrahi as its new Creative Director. The brand debuts its new collection with a New York Fashion Week party with Paris Hilton. The collection is available on Juicy Couture's website, as well as Nordstrom and Bloomingdale's, with prices ranging from $30 to $400, marking a return to upscale since the brand was sold at Kohl's.

2018 - Juicy Couture releases its first-ever runway collection called Juicy Couture Black Label. It also launches two new cosmetic collections. 

2020 – The company is starting a comeback. Amy Gibson is hired to head up design and re-stablish a relationship with the customer by making the brand more ‘empowered, stylish and sophisticated.’ 

Vintage Jewelry Materials

  • Gold 
  • Silver 
  • Rose Gold
  • Gold-Plated Metal 
  • Sliver-Plated Metal
  • Pave Crystals 
  • Cubic Zirconia 
  • Enamel
  • Swarovski Crystals

Jewelry Marks 

  • Many items are marked with "Juicy Couture" in a Gothic-style script. A stylized crown design often accompanies the name.
  • Crown closed at the top
  • Two Highland terriers holding a shield bearing 3 hearts and Love P&G (for Pamela and Gela) Crown on top with Juicy Couture flowing banner. 
  • Trademark - Juicy Couture written on banner within large oval design with a crown over the wording; letter J within a smaller oval to the left of the crown, letter C to the right of the crown. Ornamental border with dotted, curved and circular lines 
  • JC Juicy Couture
little juicy couture charm crown mark
juicy couture crown mark
juicy couture gothic script mark
Juicy Couture JC mark
juicy couture jewelry mark
juicy couture full logo watch back
juicy couture full logo
juicy couture logo

Collectible Pieces 

Juicy Couture vintage jewelry is not only attractive, but it is also highly collectible. We are big fans of their charm bracelets, and we like the variety and color of Juicy Couture charms which add a fun, eclectic look to your jewelry.

Juicy Couture vintage jewelry is widely available online, but we recommend checking out Etsy. Their selection is broad and well-priced, with an extensive collection of pretty charms, watches and other pieces you’ll want to collect.

Here we have a “got-to-have-it” JC charm bracelet

Vintage Gold Tone Juicy Couture Charm Bracelet from rozsvintage on Etsy

Vintage Gold Tone Juicy Couture Charm Bracelet from rozsvintage on Etsy

This is an unusual and rare pill capsule charm:

Juicy Couture PILL Capsule Charm from NorwestCharm on Etsy

Juicy Couture PILL Capsule Charm from NorwestCharm on Etsy

A silver tone JC necklace with lock pendant charm:

Juicy Couture Lock Pendant Necklace from ViModJyGIFT on Etsy

Juicy Couture Lock Pendant Necklace from ViModJyGIFT on Etsy

Unmistakably Juicy Couture!

Juicy Couture HEART CROWN Locket Charm from NorwestCharm on Etsy

Juicy Couture HEART CROWN Locket Charm from NorwestCharm on Etsy

Emblematic of the glamorous, exciting Juicy Couture era, this is a vintage brut champagne bottle charm:

Juicy Couture Vintage Champagne Bottle Charm from NorwestCharm on Etsy

Juicy Couture Vintage Champagne Bottle Charm from NorwestCharm on Etsy

This pink poodle charm also screams Juicy Couture:

Juicy Couture PINK POODLE Bracelet Charm from NorwestCharm on Etsy

Juicy Couture PINK POODLE Bracelet Charm from NorwestCharm on Etsy

A very cute, unusual lunch box charm to add to your bracelet. Open it up to see the little apple inside!

Juicy Couture LUNCH BOX Charm from NorwestCharm on Etsy

Juicy Couture LUNCH BOX Charm from NorwestCharm on Etsy

You have to add this one too. It’s a frappe iced coffee drink charm:

Juicy Couture Frappe Iced Coffee Drink Charm from NorwestCharm on Etsy

Juicy Couture Frappe Iced Coffee Drink Charm from NorwestCharm on Etsy

Strawberries and cream anyone?

Juicy Couture STRAWBERRY & CREAM Charm from NorwestCharm on Etsy

Juicy Couture STRAWBERRY & CREAM Charm from NorwestCharm on Etsy

Your collection would not be complete without one of Juicy Couture’s Black label pieces. This one is a pave crystal and gold watch...

Juicy Couture 'black Label' Gold Ladies Wristwatch from AntixUnitedKingdom on Etsy

Juicy Couture 'black Label' Gold Ladies Wristwatch from AntixUnitedKingdom on Etsy

...and this coral bee pendant necklace:

Juicy Couture CORAL BEE Pendant from NorwestCharm on Etsy

Juicy Couture CORAL BEE Pendant from NorwestCharm on Etsy

Conclusion

If you grew up through the 2000s, you could not avoid the excitement and the glamour of Juicy Couture. From high celebrity to high society, Juicy Couture became the status symbol of new money. While sales fell off substantially at around 2010, the brand is on its way back, and nostalgia for the Juicy Couture look has caught on with other designers. 

Juicy Couture’s 2020’s casual wear collection showed asymmetrical pieces, tailoring and street-smart looks, and was well received by the fashion industry.

If you want to cash in on the revival trend, start your jewelry collection now - and buy yourself a piece of the Juicy Couture dream. Check out Etsy for more selection.

You’ll enjoy the ride. 

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