Those of you not as familiar with Heidi Daus jewelry are in for a visual treat. Her collection features statement pieces of the highest order, with intricate designs, multiple colored crystals and a unique artistry often combining sculpted detailing and geometric, Art Deco-influenced styling.
Heidi traveled the world at a young age and brought back many influences from nature, animals, the art world and home décor - things she had observed overseas – and she wove these masterfully into her jewelry.
Looking for vintage Heidi Daus jewelry? Learn about the history, materials used, jewelry marks, and collectable pieces in this guide.
How Are Her Pieces Made?
Her pieces are highly detailed, sparing no effort to create lifelike designs set in glittering crystals. Her jewelry goes through a rigorous design process, which starts with a simple sketch of a bird, flowers or other inspiration taken from nature. What makes the Heidi Daus difference is her extraordinary attention to detail. She uses not one crystal color but a combination of multiple colors which gives special depth and layering to each piece, bringing it to life.
Her craftsmanship is exquisite. A casting of the final piece is made in which the crystals must fit perfectly. Many of Heidi’s pieces contain literally hundreds of tiny colored stones or crystals which are then cast in a distinctive antique gold colored plate. The balance and fit of each colored crystal set in the plating must be perfect for a piece to earn the Heidi Daus name.
If you had to choose one iconic design that typifies the Heidi Daus look, it would be that of a dragonfly. Dragonflies appear in many of her pieces. You will also see geishas, pagodas, Chinese symbols, butterflies, flowers, animals, dragons and other mythical creatures.
Heidi Daus pieces are sophisticated and confident. Her colors and designs are bold and beautiful and are considered ‘wearable art’ by her legions of fans. You will want to collect as many of her pieces as you can, as you come to appreciate their range, and marvel at their visual artistry.
If you are looking for vintage Heidi Daus jewelry, then you have come to the right place. Here you will learn about the history, materials, jewelry marks, our favorite collectible pieces and where to buy them.
History of Heidi Daus Jewelry
1961 – Heidi Daus is born in New Jersey. She is educated in New York City and is exposed to the world of fashion at an early age. Her grandmother travels constantly, bringing home artefacts, jewelry and gifts which inspire the young Heidi to explore her own design talent. Her grandmother owns both street jewelry and luxury gemstones which she loves in equal measure. As a child, Heidi is also taken to visit the iris gardens in New Jersey, which introduces her to the beauty of flowers. Their shapes and colors become yet another influence in her journey as a designer.
1981 – Heidi launches her company in New York, buying beads from downtown stores and making them into jewelry to be sold in her store. She also carries her bag of “pretties,” as she calls them, and walks up and down Madison Avenue selling them into the jewelry stores.
She also travels the world, visiting the fashion capitals and bringing back her inspirations and state of the art jewelry-making techniques to incorporate into her jewelry designs.
Heidi signs with the Home Shopping Network to sell her jewelry and produces many successful, top-selling lines with them. She also establishes an ongoing relationship with Swarovski Crystals.
2012 – Heidi produces a jewelry line for the Home Shopping Network to launch the release of Snow White and the Huntsman starring Kristen Stewart and Charlize Theron. Her apple brooch has hundreds of tiny red stones set in an apple shaped brooch – with a bite taken out, of course.
2017 – Heidi teams up with Swarovski Crystals to present her Holiday in New York Crystal Pin Collection. It includes Christmas inspired brooches, including a whimsical yellow taxi brooch featuring Swarovski crystals with a yellow enamel Christmas tree tied to the roof. Another of her designs features a champagne bucket with crystal ice and bottle. Her feathery angel holds a long glittering crystal in its hand, and a dazzling Empire State Building topped with a star completes her homage to New York.
2019 – Heidi introduces the most spectacular necklace she has ever designed. It is called The Goddess of Love necklace and it consists of crystal medallions set in six huge four-stringed glass pearl strands and thousands of Swarovski crystals.
2019 – Having spent 35 years designing jewelry, Heidi turns her design eye to the world of fashion. She presents a Limited Edition 2019 Holiday Collection at Fashion Week.
Along the way, she moves her design and manufacturing studio to Montclair New Jersey, where it is currently.
Heidi Daus Materials
- Multi-colored crystals
- Swarovski branded crystals
- Bronze or brass tone metal plating
- Italian inspired chain
- Precious stones
- Semi-precious stones
Heidi Daus Jewelry Marks
- Heidi Daus
- Heidi Daus China
- Heidi Daus CN
- Heidi Daus for Jim Walters (from 1990- 1998)
Our Favorite Vintage Heidi Daus Collectible Pieces
Vintage Heidi Daus pieces are readily available online, and some of our favorite ones are to be found on Etsy.
Start your collection with this jaw-dropping, exquisitely detailed Lark's Bird Nest Brooch. It is a multi-dimensional, stunningly realistic piece depicting a bird’s nest made of Austrian crystals, embellished with orange and pink flowers and green leaves. In the center are five robin egg blue hand enameled eggs:
Next, we’ve selected a vintage chunky rhinestone couture bracelet, with the medallion design seen in many of Heidi’s pieces. It is signed on the back.
This “Court of Critters” crystal beaded bib necklace features monkeys and elephants in an exotic Asian design.
Our next four choices are not expensive, but they are typical Heidi Daus brooches; they’re lifelike, detailed and exquisitely made. First is a the “High Life” high heel pin:
Then we have the cow who won “First Prize at The State Fair” …
.. and this crystal pave grasshopper.
This is a “Call of the Wild” crystal beaded lion pin.
Heidi is also known for her massive, beaded necklaces. This first one features a large crystal bow, and it is signed by her.
The second one is a crystal swan sitting gracefully on a three-strand beaded necklace.
Our last choice is a geometric shaped watch set with pastel-colored stones and crystals. It is a watch, but also doubles as a unique fashion bracelet.
Vintage Heidi Daus jewelry is, simply put, collectible, wearable art. We encourage you to take a closer look at the pieces we’ve recommended and at other examples of her work. You will be both amazed and delighted by what you see. She has taken the concept of a simple brooch, earrings, necklace or watch and made them into glittering works of art.
Best of all, her pieces are affordable - so start your collection today.
8 thoughts on “Vintage Heidi Daus Jewelry Buying Guide”
I fell in love with Heidi Daus's jewelry when I saw her on Etsy.
And would like to collect some of them.
Lucky for me, I came across your article about her.
You gave such clear information about her.
There's only one thing I am quite confused. I see sellers on eBay selling their pieces that have the Made in China stamped at a lower price.
Are the pieces made differently? Can I get them myself on Aliexpress, Alibaba or Toa Bao?
Hello Doris, Heidi Daus jewelry has been sold extensively in boutiques and on the Home Shopping Network (HSN). Current HSN pieces are made in China and are marked Heidi Daus China or Heidi Daus CN. Yes, Alibaba sells her jewelry, as does Aliexpress. Their prices may be lower than those on US sites but you may not find the best collectibles pieces there.
Good luck with your collecting!
I just stumbled across your website and wanted to compliment you on a job well done!
It is very comprehensive, informative, and has a wealth of information for all jewelry lovers.
I feel compelled to comment on a few important topics concerning Heidi Daus Ltd. Jewelry Collection.
First – The only Heidi Daus jewelry that would be considered Vintage is anything prior to 2002. That does NOT INCLUDE items purchased from Heididaus.com, HSN, The Shopping Network, or Saks Off 5th. Almost all of the pieces you have pictured here are from between 2012 – to this year! None of these are Vintage Heidi Daus.
There are Authentic Vintage Heidi Daus pieces out there, but they are difficult to identify. They will have not have a CN or China mark. She did not begin producing her jewelry in China until about 2003.
Second – If you have not purchased your Heidi Daus Jewelry for heididaus.com, HSN, The Shopping Channel, or Saks Off 5th, there are NO GUARANTEES that it is authentic.
There are MANY resellers on eBay, Etsy, 1stDibs, and a variety of other reselling sites in the US selling Heidi Daus Jewelry. I have noticed there are a few selling counterfeit knock offs. If it is too cheap, or if there are multiple pieces available, chances are they are KNOCK OFFS.
In China, Alibaba, Taobao, and any other site, are NOT Authorized to resell Heidi Daus Jewelry unless it is on the OFFICIAL Heidi Daus site.
Unfortunately the HD team can not identify pieces for you , unless you can prove with documentation, that it was purchased from heididaus.com, HSN, The Shopping Chanel, and Saks off 5th.
Why and I writing this?
Because I am very fond of this jewelry designer and am VERY close to the collection. I can identify all styles, especially ones from 2011 to today.
Please note there is no problem selling a piece on eBay or other buy sell trade sites, but please do not claim it is vintage! You are deceiving the purchaser!
Etsy sellers should especially be mindful, since unless you are Heidi Daus herself, you can not sell anything produced AFTER 2003.
Thank you for reading.
Thank you for your comments, which are much appreciated! We will be sure to keep them in mind going forward. Heidi Daus jewelry is enormously popular – and we want to give the best advice possible regarding the authenticity of her pieces.
Susannah (for Andrea)
Good afternoon. I just picked up a piece and can’t find any information on it anywhere. I’m only looking to sell it, not collect, if that matters. Is there some sort of a database where I can look up this piece of jewelry and find out how unusual it is and what its value might be?
Yes, if you contact one of the following websites, they will be able to help you value your piece: whatsitworthartappraisals.com, valuemystuff.com. or drloriv.com.
Best of luck!
I have a pair of pierced earrings in the style of Heidi Daus but they are stamped H D
Do you think these are knock offs? I can’t think of any other jewellery producer with those initials H D
Here are the Heidi Daus jewelry marks we know about: Heidi Daus, Heidi Daus China, Heidi Daus CN, Heidi Daus for Jim Walters (from 1990 – 1998), Heidi Daus (with Jim Walters scratched out). Some Home Shopping Network (HSN) pieces may not be marked. IF your earrings are marked HD, they may be fake Heidi Daus. Try reaching out to one of the following website for a closer authentication: whatsitworthartappraisals.com, valuemystuff.com. or drloriv.com.
Best of luck!