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Gucci jewelry is an unrivaled combination of opulence, high artistry and contemporary glamour. It is both daring and elegant and carries a mystique that eludes other brands.
Brief History of Gucci Jewelry
Guccio Giovanbattista Giacinto Dario Maria Gucci was born in 1881 in Florence, Italy, the son of a leather craftsman. He became interested in luggage when, as a teenager, he operated an elevator at the exclusive Savoy Hotel in London. He was fascinated by the guests’ luxurious luggage. While he was in London, he apprenticed with a leading British luggage maker, and he started his own business making travel bags and accessories when he returned to Florence. In 1921, he founded the House of Gucci, small and family owned but with a sterling reputation for high quality materials and workmanship.
In 1935, the League of Nations imposed a trade embargo on Italy due to Mussolini’s aggression. Leather was scarce, and the ever innovative Guccio substituted raffia, wicker, wood, linen and jute. In 1937, he launched handbags, and in 1938, he expanded his business to Rome. After the World War II, Guccio brought three of his sons, Aldo, Vasco and Rodolfo, into the business. Aldo convinced his father to expand the accessories line with gloves, belts, wallets, key chains, and the iconic Gucci loafers. In 1953, a store was opened in New York City (soon to be known as “Gucci City”). That same year, Guccio died in Milan.
The Horsebit, a joined double ring and bar, a Gucci signature design, was originally seen on the loafers and later on handbags. Aldo, however, designed the logo that would become the most recognizable trademark in fashion history—the Interlocking Gs (aka Double Gs). He honored his father by using Guccio’s initials and ensured Guccio’s legacy would live forever. It was first used in 1964 as a clasp on handbags in gold or black. In 1966, watches and jewelry were added to the company’s luxury lines.
The first pieces of jewelry were the Double Gs and the Horsebit in gold and gemstones. Since then, the jewelry line has grown exponentially. Today, it includes made-to-order parures that are the height of innovation and craftsmanship as well as gold and silver rings, earrings, bracelets, cuff links, and necklaces. All are timeless designs that become treasures.
Timepieces and jewelry are produced by Gucci’s own skilled craftsmen: master watchmakers work in Gucci’s own ateliers in Switzerland, and goldsmiths create magnificent pieces in Italy.
In 1969, an epic family feud erupted and did not end until 1993 when all the family members were bought out by a corporation. Today, Gucci is a subsidiary of the French luxury group Kering. In 2018, Gucci had 540 stores, 14,000 employees and more than $3 billion in annual profits.
Gucci Jewelry Hallmarks
- “® GUCCI made in italy”
- "GUCCI Made in Italy”
- "GUCCI ITALY”
- Interlocking Gs Pictomark
Materials Used in Gucci Jewelry
- Gold plate
- Sterling silver
- Non-precious metals
- Diamonds (white, black, grey, green and blue)
- Blue sapphires
- Tiger’s eye
- Glass beads
- Cat’s eye beads
Favorite Collectible Vintage Gucci Jewelry
The medallion with interlocking Gs is gold with red and blue enamel, measuring 2” in diameter. The oval link chain is 24” long.
Created circa 1985, the iconic Gucci horse buckles hold a large tiger’s eye.
1980’s vintage Gucci 30” gold-plated chain necklace with navy motif perfume bottle that measures approximately 1” x 1.3” x .4”.
From the 1970s, 18K gold cuff links (.55” wide) with the iconic Double Gs enhanced with blue and green enamel.
Vintage 1990s, Swiss-made timepiece pin in black silver and stainless steel, measures 1.25” x .75”
From the 1970s, twisted gilt rope links punctuate the orange-y-brown enamel with white enamel GG logo. Necklace is .5” wide and adjusts from 18” to 21”.
Tips for Buying Vintage Gucci Jewelry
- Due to its incredible popularity and value, there are many sellers who try to pawn off fake Gucci jewelry. Forewarned is forearmed.
- The price can be a clue. Check out Gucci prices on their official website to get an idea of the prices. If the price is too low, or too high, pass the piece up.
- There are certain places and people that are more likely to sell counterfeits. For instance, a seller who does not settle in one place long, is always moving, sells from a suitcase is suspect.
- Do not allow yourself to be rushed into making a decision to buy. A reputable vendor will give you all the time you need.
- The vendor should look and act professional.
- Counterfeit products often have incorrect spellings or designs.
- If you can get to know Gucci up close and personal, you will become familiar with how it looks and feels and are less likely to be fooled by fakes. Your local authorized Gucci dealer will be glad to give you a crash course in Gucci.
Buying Gucci jewelry a lot like buying art. You can think of your treasures as an investment—and they are, because surely demand for Gucci jewelry will stand any test of time. But you also want your collection to have aesthetic value; you want to be able to enjoy it for its beauty.